Behavioural Economics of Decision-Making

Learn radically new principles of decision-making to improve products, programmes and policies

What you'll learn

  • Understand the subtle influences that shape people's decision-making

  • Ability to diagnose challenges from a behavioural perspective

  • Learn how we can meaningfully predict and influence human behaviour

  • Develop a user-focused mindset and start to 'Think like a Behavioural Economist'

  • Designing solutions leveraging behavioural change frameworks used by the world's leading behavioural economics consultancies and practitioners

  • Join a community of behavioural economists, scientists and practitioners ​

Welcome to Behavioural Economics of Decision-Making!
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6-8 weeks


1-1 Mentorship

100% Online

1-2 Hours Per Week

1 Session of 60 Minutes

Course Description

​Influential books by Daniel Kahneman (Thinking fast and slow) and Richard Thaler (Nudge) have introduced the world to a whole new understanding of decision-making full of peculiarities and irrationalities. This course will give you an in-depth understanding of the work done by some of these scholars, and prepare you to apply the new principles of decision-making to improve outcomes in the real world.​

Behavioural Economics combines some of the best ideas in Economics, Psychology and the other social sciences to vastly improve our understanding of the decision-making process - both rational and irrational (Winning three Nobel Prizes in the past). ​ Most importantly, it provides us with practical, scientific tools to help people make better decisions, and improve the impact of organizational actions.

This online course is for anybody who wants to improve their understanding of decision-making and enhance outcomes in their area of work: ​


  • Students

  • Marketing & Sales

  • Advertising

  • Finance

  • Consulting

  • Public Policy

  • Market research

  • Product Development

  • Communications

  • Entrepreneurs


Core behavioural economics decision principles


20 video lectures


 11 Interactive Quizzes 


30 + Research Papers & Readings


3 Behavioural Change Frameworks


Certificate of Completion


Real-world examples and case studies


Personalised 1-1 Coaching

Teaching Team

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Karan Arora

Karan is Founder & CEO at BEAST, where he has helped organizations use behavioural insights to solve complex challenges. He is also Adjunct Professor at the Indian School of Public Policy. Karan holds an MSc (Distinction) in Behavioural and Economic Science from the University of Warwick. His experience ranges over improving conversions for large Fintech companies, consumer research, equity investing and changing employee behaviours.
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Dr. Elliot Ludvig

Dr. Elliot is a Professor of Psychology at the University of Warwick and Director of the MSc in Behavioural and Economic Science Program.
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Bruce Rigal

Bruce is Head of Department, Business, Law and Society at St Mary's University, Twickenham. He is also Adjunct Professor of Behavioural Finance at the Alberta School of Business, University of Alberta. Previously, he has 25 years of experience in senior leadership roles in banking, financial services and general management - being ex-COO, Global Banking, Deutsche Bank.
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Divanshu Sethi

Divanshu is a Behavioural Economist at BEAST, and has worked on a diverse portfolio of clients helping them use behavioural insights to solve organizational challenges.  Previously, he founded a Digital Saving startup which used nudge tools and behavioural insights to increase savings, primarily in the underserved market. He holds an M.Sc. Philosophy and Public Policy degree from the London School of Economics.


Regarding the capstone project

​The capstone is custom designed to give you practical experience applying the learnings from the course to a real-world problem (it is also the most liked aspect of our course by students!).

Given the experience of our faculty in applying and teaching behavioural economics, the project is specifically designed to emulate the different aspects a behavioural economics practitioner would have to think through in order to create impactful interventions and solutions.

Options for the problem statement are provided by us, however, the project can also be tailored into a research piece that the student wishes to undertake in their relevant interest area.


In this case, a faculty member will provide guidance (through the mentorship session).

All the capstone projects are instructor graded and feedback is provided.